Art is beautiful, meaningful and the essence of life. It is an undeniable fact that this an artist who create this beauty since, without art, our soul could be lifeless. Our mission is to proudly reveal to the world the unknown talent of hard-working and inspired Persian artisans working hard from quilts to carpets in order to preserve and offer the 5000-year-old Persian civilization. Moreover, Canada as one of the most multi-cultural and diverse societies in the world can offer the best atmosphere for this golden opportunity. This is why the Persica group main objective is set to get together those traditional Persian Artisans and Canadian art experts. We are also proud to mention that the major part of our sale’s benefits will be dedicated to encourage and develop the talent of Persian artisans.
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